Fabletics is a highly reputed athleisure brand that has been taking over the fitness wear industry by storm since its inception in 2013. The company has even challenged big brands like Amazon due to its rapidly increasing sales and popularity. Fabletics has become a global phenomenon in the athleisure wear, especially after Kate Hudson got associated with the brand. The primary reason why Fabletics grew as fast as it did was that the company focused primarily on what the customers wanted and gave them exactly just that. At the time when Fabletics entered the fitness wear industry for women, many brands already existed. However, there were only a few brands that provided quality products, and it cost customers a fortune.
Fabletics started with the aim to provide the users with the fitness wear and athleisure wear at an economical price. And, while keeping the cost low was one of the goals of Fabletics, the company didn’t compromise on the quality of its products or the designs. Fabletics has an annual sales figure of over $250 million with the number increasing each year rapidly. Fabletics has been able to successfully become a brand that is well-known among the women leading an active lifestyle or aspires to have a healthy regime. The trend of comfortable clothing is fast catching up among the men and women today who are not only fashion conscious, but also health and body conscious. Fabletics understands the power of social media and reviews given online, and thus, looks closely online to see what the customers are talking about and how to improve the quality of products and services offered. It has helped the company to be able to provide precisely what the customers need.
The association of Kate Hudson with Fabletics as a co-owner has also helped the company to get a direction they needed to make its name accessible in the market. She is considered to be a fitness diva and has a huge fan following across the globe. Her association with the company has helped Fabletics make a name for itself in the industry that is expected to grow to over $80 billion in the next decade or so. Kate Hudson is involved in all the internal departments of the company and uses technology as well as customers’ reviews into the account to build a product range that would be accepted by the company’s customers. Kate Hudson is known to be a role model to hundreds and thousands of women due to her fame, popularity, well-toned body, fitness regime she follows, and the active lifestyle she leads. She has inspired many women through Fabletics to aspire to lead a healthy lifestyle and get back in shape.
Fabletics uses the power of technology as well as customers’ feedback in a very strong manner to craft business strategies that would surely take the business to another level. People who are new to Fabletics should not forget to take the Lifestyle Quiz at the company’s official website to understand how Fabletics offers personalized shopping experience.